Anvil Pro

Overview

Anvil Pro is a comprehensive, cloud-based dealership intelligence platform designed to transform sales, inventory, and operations management for heavy equipment dealers. Built on Salesforce’s industry-leading infrastructure, Anvil Pro goes beyond a traditional CRM by seamlessly integrating with key systems such as quoting tools, Dealer Management Systems (DMS), and inventory management software. This consolidation of data into a centralized, user-friendly workspace gives dealership teams real-time visibility and actionable insights, empowering them to make smarter decisions, streamline operations, and drive sustained growth. With standard integrations, Anvil Pro is the only dealership intelligence platform that connects both OEM-specific and OEM-agnostic dealer systems. It also features built-in automations, analytics, internal and external messaging tools, and a dedicated support team that assists with everything from initial implementation to scaling operations.